by Calculated Risk on 7/12/2018 04:08:00 PM

From HotelNewsNow.com: STR: US hotel results for week ending 7 July

The U.S. hotel industry reported mixed year-over-year results in the three key performance metrics during the week of 1-7 July 2018, according to data from STR.

In comparison with the week of 2-8 July 2017, the industry recorded the following:

• Occupancy: -3.1% to 63.5%
• Average daily rate (ADR): +1.1% to US$123.59
• Revenue per available room (RevPAR): -2.0% to US$78.47

STR analysts note that occupancy declines were mostly a result of the Fourth of July holiday, especially early in the week.
emphasis added

The following graph shows the seasonal pattern for the hotel occupancy rate using the four week average.

Click on graph for larger image.

The red line is for 2018, dash light blue is 2017 (record year due to hurricanes), blue is the median, and black is for 2009 (the worst year probably since the Great Depression for hotels).

The occupancy rate, to date, is slightly ahead of the record year in 2017.  Note: 2017 finished strong due to the impact of the hurricanes.

On a seasonal basis, the occupancy rate will be solid through the summer travel season.

Data Source: STR, Courtesy of HotelNewsNow.com