by Calculated Risk on 5/11/2009 11:31:00 PM
Monday, May 11, 2009
Vacant Retail Space: Advertising Bonanza!
From the NY Times: As Storefronts Become Vacant, Ads Arrive
Almost every category of advertising is declining precipitously in this economy, but there is one that is thriving. ...Yeah ... "much easier to acquire locations". I bet!
Taking advantage of all the abandoned retail spaces in urban areas, marketers are leasing them at cut-rate prices and filling them with their ads.
...
“In the last year and a half, it’s been much easier to acquire locations,” said [Ray Lee, the managing director of ... a company that creates storefront advertisements].