by Calculated Risk on 3/11/2010 11:23:00 AM

From HotelNewsNow.com: STR: RevPAR increases in US weekly results

The United States hotel industry posted only its third revenue-per-available-room increase in 18 months for the week ending 6 March 2010, rising 0.9 percent to US$52.75, according to data from Smith Travel Research. It was the first time the increase wasn’t holiday-related.

Overall, the industry’s occupancy ended the week with a 4.0-percent increase to 54.9 percent and average daily rate dropped 3.0 percent to finish the week at US$96.05.

“The growth in year-over-year RevPAR is significant because the occupancies are clearly showing an improvement and the decline in rates is finally starting to slow,” said Randy Smith, co-founder and CEO of STR. “While the size of the RevPAR increase is not significant, it is a clear sign that the outlook for the industry is improving.

“We do expect to see positive weekly RevPAR performances for the industry through the end of April,” Smith added. “If gasoline prices hold steady, this positive RevPAR performance could be a good indicator of a better summer than we’ve had for the past couple years, which of course is the key season for most hoteliers.”

The following graph shows the occupancy rate by week since 2000, and the rolling 52 week average occupancy rate.

Click on graph for larger image in new window.

Note: the scale doesn't start at zero to better show the change.

The graph shows the distinct seasonal pattern for the occupancy rate; higher in the summer because of leisure/vacation travel, and lower on certain holidays.

It appears that occupancy rates may have bottomed, but the level is still very low - the average occupancy rate for this week is around 62%, well above the current 54.9%. This low occupancy rate is still pushing down room rates although revenue per available room (RevPAR) increased slightly.

The other good news for the industry (although bad news for construction employment) is that the pipeline of new hotel projects has slowed sharply, see: STR: US pipeline for February 2010

The total active U.S. hotel development pipeline includes 3,551 projects comprising 368,740 rooms, according to the February 2010 STR/TWR/Dodge Construction Pipeline Report released this week. This represents a 35.9-percent decrease in the number of rooms in the total active pipeline compared to February 2009. The total active pipeline data includes projects in the In Construction, Final Planning and Planning stages, but does not include projects in the Pre-Planning stage.

“We’re seeing comparable declines in room development across all regions of the country,” said Duane Vinson, vice president at STR. “The Mountain Region has posted the sharpest year-over-year decline due to a 75-percent (16,000-room) decline in the Las Vegas pipeline.”

The new supply is slowing sharply, and demand seems to have bottomed - but it is a long way up to normal.

Data Source: Smith Travel Research, Courtesy of HotelNewsNow.com