by Calculated Risk on 3/04/2010 11:53:00 AM

From HotelNewsNow.com: San Francisco leads weekly results

Overall the U.S. industry’s occupancy ended the week with a 2.5-percent increase to 55.3 percent, ADR dropped 4.7 percent to US$96.06, and RevPAR fell 2.3 percent to US$53.15.

The following graph shows the occupancy rate by week since 2000, and the rolling 52 week average occupancy rate.

Click on graph for larger image in new window.

Note: the scale doesn't start at zero to better show the change.

The graph shows the distinct seasonal pattern for the occupancy rate; higher in the summer because of leisure/vacation travel, and lower on certain holidays.

The YoY change suggests that occupancy rates may have bottomed, but the level is still very low - the average occupancy rate for this week is around 62%, well above the current 55.3%. This low occupancy rate is still pushing down room rates and revenue per available room (RevPAR).

Business travel is very important for the next few months, and right now it appears the weekday occupancy rate (mostly business travel) is slightly above the levels of last year during the worst of the recession.

Data Source: Smith Travel Research, Courtesy of HotelNewsNow.com