Overall, the industry’s occupancy increased 8.6% to 52.2%, ADR was up 2.6% to US$98.75, and RevPAR ended the week up 11.5% to US$51.56.The following graph shows the four week moving average for the occupancy rate by week for 2008, 2009 and 2010 (and a median for 2000 through 2007).
Click on graph for larger image in new window.
Notes: the scale doesn't start at zero to better show the change. The graph shows the 4-week average, not the weekly occupancy rate.
On a 4-week basis, occupancy is up 7.2% compared to last year and 2.6% below the median for 2000 through 2007.
This is the slow season for hotels, and the key will be if business travel picks up early next year.
Note: RevPAR (revenue per available room) was up 2.7% compared to the same week two years ago (in 2008) for the second time this year.
Data Source: Smith Travel Research, Courtesy of HotelNewsNow.com
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