by Calculated Risk on 4/07/2011 02:29:00 PM
Thursday, April 07, 2011
Hotels: Occupancy Rate improves in Latest Survey
This was an easy comparison because of the timing of Easter.
Here is the weekly update on hotels from HotelNewsNow.com: STR: Softer comps make for strong weekly results
The weekly results were boosted by softer year-over-year comparisons. Easter, a historically low travel weekend for hotels, was on 4 April 2010.Note: ADR: Average Daily Rate, RevPAR: Revenue per Available Room.
Overall, the U.S. hotel industry’s occupancy was up 12.2% to 60.8%, its average daily rate increased 5.3% to US$100.18, and its revenue per available room finished the week up 18.1% to US$60.91.
Click on graph for larger image in graph gallery.
This graph shows the seasonal pattern for the hotel occupancy rate.
The occupancy rate is well above the rate in 2009 and 2010, and fairly close to the rate in 2008.
Data Source: Smith Travel Research, Courtesy of HotelNewsNow.com