by Calculated Risk on 2/14/2014 02:06:00 PM

From HotelNewsNow.com: STR: US results for week ending 8 February

The U.S. hotel industry posted positive results in the three key performance measurements during the week of 2-8 February 2014, according to data from STR.

In year-over-year measurements, the industry’s occupancy increased 0.3 percent to 56.2 percent. Average daily rate rose 2.9 percent to finish the week at US$110.40. Revenue per available room for the week was up 3.2 percent to finish at US$62.06.
emphasis added

The 4-week average of the occupancy rate is close to normal levels.

Note: ADR: Average Daily Rate, RevPAR: Revenue per Available Room.

The following graph shows the seasonal pattern for the hotel occupancy rate using the four week average.

Click on graph for larger image.

The red line is for 2014 and black is for 2009 - the worst year since the Great Depression for hotels.

Through Feb 8th, the 4-week average of the occupancy rate is slightly higher than the same period last year and is tracking at pre-recession levels.   

It looks like 2014 should be a solid year for hotels.

Data Source: Smith Travel Research, Courtesy of HotelNewsNow.com