The U.S. hotel industry reported negative year-over-year results in the three key performance metrics during the week of 5-11 January 2020, according to data from STR.The following graph shows the seasonal pattern for the hotel occupancy rate using the four week average.
In comparison with the week of 6-12 January 2019, the industry recorded the following:
• Occupancy: -3.1% to 51.7%
• Average daily rate (ADR): -4.7% to US$120.43
• Revenue per available room (RevPAR): -7.7% to US$62.30
emphasis added
Click on graph for larger image.
The red line is for 2020, dash light blue is 2019, blue is the median, and black is for 2009 (the worst year probably since the Great Depression for hotels).
The early average occupancy rate in 2020 is tracking last year.
Seasonally, the 4-week average of the occupancy rate will increase over the next several months..
Data Source: STR, Courtesy of HotelNewsNow.com
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