July marked the strongest visitation month since the pandemic began as the destination hosted 3.3M visitors, up 11.2% MoM and down ‐10.4% from July 2019.Click on graph for larger image.
Hotel occupancy continued to ramp up, exceeding 79% (up 3.5 pts MoM, down ‐11.7 pts vs. July 2019), as Weekend occupancy came in at 88.1% (down ‐1.3 pts MoM) while Midweek occupancy increased to 74.6% (up 3.7 pts MoM, down ‐14.1 pts vs. July 2019.)
ADR came in very strong during the month, reaching $152, surpassing last month by 19%, and RevPAR beat comparable 2019 monthly levels for the first time as it reached $120.79, up +24.4% MoM and 4.5% ahead of July 2019.
The first graph shows visitor traffic for 2019 (blue), 2020 (orange) and 2021 (red).
Visitor traffic was down 10.4% compared to the same month in 2019.
There had been no convention traffic since March 2020, but there were a few conventions in June (data not available yet).
I'll add a graph of convention traffic once convention data is available.
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